The pharmaceutical industry in India has evolved by leaps and bounds in the last few decades. Rather than digging into the reasons behind these changes, what’s more important currently is exploring the ways in which this industry has changed.
Earlier, the process went something like this – developing and manufacturing a product, placing it into the supply channel, promoting and setting the price and then selling it. All these steps were totally under the control of the manufacturer and the marketer. Pertaining to the latest norms put forward by the regulatory authorities, the control has been partially shifted to the regulatory bodies.
To stand against these alterations, the pharma franchise companies have to incorporate certain new methodologies into their work strategies. Here are some ways by which such pharma manufacturing companies in India have incorporated new promotion policies into their methodology of work.
This methodology defines a new approach to predicting future demand of patients and consumers. From everyday cosmetic issues to major health problems, every patient follows a treatment process starting from self-analysis to asking professionals for a prescription. The pharmaceutical producers and marketers need to analyze this process beforehand and provide the patients with information regarding the current step they have reached. The marketer has to encourage communication between the consumer and the pharmacy including attractive offers.
Empowering the consumer
Earlier, the pharma manufacturing companies in India would consider the physician as the only customer. Nowadays, each consumer is considered as a client who can be reached directly. For a pharma franchise company, it has become rather important to reach to the consumers directly and provide relevant information based on many factors such as the phase of treatment, demographic profile and more using the correct methods. Presently, there are many methods using which a brand can make a consumer feel recognized and valued. This will enhance patient involvement with the brand thus promoting user satisfaction.
Professionals as brand ambassadors
Branding is an important part of a discussion that takes place between a business and a consumer. As a marketer, it is obvious to converse about the product. However, if the professionals, in this case, physicians and medical practitioners, take the place of the marketer, a more meaningful and effective discussion can take place. Physicians are the best individuals for peer-to-peer sessions for imparting education and creating awareness of diseases, disease stages, and treatments.
Creating support groups, online forums, web communities and chats have n greatly helped collect information regarding the experiences of users with particular products. Though, it is important to take each and every feedback into account and address the users with their concerns. Such interactions can prove to be really helpful for people who seek information on diseases and pharmaceutical products.
The Indian pharmaceuticals industry has changed over time and so have the consumers. Availability of information has had an evident effect on the choices of consumers. For the pharma franchise companies, it is the right time to stimulate their ideas to aid the pharmacy industry to reach higher levels of success by incorporating new and more effective strategies into their method of work.